Revised brand guide for OPPORTUNITY360 after completing a thorough brand audit and brand refinement.
BRAND IDENTITY
The expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. This identity reflects how the owner wants the consumer to perceive the brand – and by extension the branded company, organization, product, or service. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from its competitors. The brand identity works as a guideline and frame in which a brand will evolve and define itself, or a unique set of associations that the brand aspires to create or maintain.
Early sketches of the rebranding of Chesapeake Systems alongside an example of the rebrand implementation via a one-sheet design (circa 2020).
Complete rebrand for L.A. rock band The Dreaming (Metropolis Records).
Additional Branding Examples Available Upon Request
I do not have the rights to publicly showcase a large majority of my branding work. Please contact me if you are interested in seeing additional branding examples.